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So You Are Thinking of Getting Into Real Estate Photography… (Part 1 – An Introduction) by Michael Jin

©2019 Michael Jin. Self portrait.

Disclaimer: Everything that I say here is from my own experience. I did not learn how to do this from a mentor or a company that was already established in the business. It is a role that I transitioned into naturally through other work. My learning process has been a combination of reflecting on failures and doing a lot of online research. The conditions that I describe are my own and not everyone goes through the same experiences. Every market is different, and you will likely encounter your own unique challenges. If you are reading this, be mindful that my words are not gospel nor are they intended to be. They are simply the honest experience of someone who is working in this field. I am sharing this to give you all an unfiltered look into my world. You can pick out good things for yourself and try to identify things that you might want to potentially avoid. Beyond sharing my thoughts, I can offer no guidance because you are not me and I am not you.


Having done this for a few years now, I have decided to collect some of my thoughts and feelings about this profession and write them down. Every now and then, I come across an article or a video that talks about how real estate photography is a great gateway toward becoming a professional photographer. There is one common thread that seems to run through all of these articles and videos. It is that real estate photography is:

  1. Easy

  2. Cheap

  3. A good way to make money to buy more gear.

Truth be told, real estate photography can certainly be these things. Like so many things in life, much will be determined by how deep down the rabbit hole you want to go and how seriously you want to take it. Here are some of the thoughts of a person who has been actively doing real estate photography in Brooklyn, Queens, and Manhattan for the past three years and five months.


A Long Bit of Background

I was not always a photographer. I never dreamed of being a photographer. From the age of 8 until I was in my mid-20’s, my father owned a 1-Hour Photo in the Bronx. I learned how to load the machines with film when I was in elementary school. In junior high school, I spent my weekends helping customers, taking passport photos on an old Polaroid camera, printing on the old Agfa printer that we had, color correcting just by looking at negatives, and loading paper into magazines in the darkroom we had in the back. I spent my high school years continuing to work at my father’s place on the weekends. By then, I was developing black and white film for customers, framing photos, scanning film, digitally restoring photographs with Adobe Photoshop, taking studio photos for First Communion, Graduation, etc. and giving all manner of photographic advice to customers. At that point, I was pretty much able to run every aspect of the business on my own and I frequently did after school and on the weekends.

Through it all, I had zero interest in photography. I never thought of being a photographer. The only camera I owned was a Kodak disposable camera that I learned how to reload film into. I knew nothing about aperture, shutter speed, and my knowledge of ISO was limited to advising that you would want to buy 100 or 200 speed film for shooting outdoors and 400 or faster if you were shooting indoors. Those studio photos that I took for those customers all of those years? PROGRAM MODE. Somehow, I managed to be around photography for over a decade and just not give a shit about it. It was only after leaving my father’s store and finding work in a photo lab in Manhattan that I even thought that perhaps I should learn how to use a camera. My first SLR was a Leicaflex because my boss at the time went on and on about how awesome Leica’s were. Imagine my surprise when I showed him my new camera and he told me that I bought the wrong Leica and that I was supposed to get the rangefinder because those were the good ones… Within a year, I quickly progressed to a used Canon EOS-1v and, eventually, a brand spanking new Nikon D300 and a Nikon 18-105mm f/3.5-5.6G kit lens. It was my first serious digital camera and I was going to actually learn photography with it. I think I took maybe a couple dozen photos with it before I put it away and just forgot about it.

Fast forward to 2015. The big digital revolution had already happened. The film photography industry crashed and with it, photo labs (both big and small) mostly disappeared into the annals of history. The majority of skills that I had (mostly related to running a film photography lab) were obsolete and I was looking for a job. A lead generation company was looking for a cold caller so I answered the job listing and got a job cold calling on commission. The concept was straightforward. Real estate agents from all over the country would hire this company to call the lists that they provided. We would call homes all across the country from 9AM to 9PM in their time, try to get homeowners to think about getting a “market analysis” for their home, talk about how “our agent” was God’s gift to real estate (we got a short bio on each agent), and set up an appointment for the agent to come see them. A confirmed appointment was $50 and if the meeting led to a listing, it was $250. I called and called and called. Each time I dialed the phone, I felt my soul die a little bit more until eventually I just couldn’t take it anymore because I wanted to hang myself with the telephone cord. I talked to my boss about quitting and he actually decided to read my resume to discover that I had some Photoshop skills so I moved into a graphic design job at the company where I created advertisements and flyers for our services. Strangely enough, this is where I learned about Illustrator and InDesign and essentially got paid to learn how to use those programs on the job.

Toward the end of 2015, this lead generation company was actually doing so well at generating appointments that they decided to say “Fuck it. Why are we doing this for other people when we can just open a real estate company and do it for ourselves?”. We became a real estate company and I continued in my graphic design role. We got listings and I was making flyers, but I couldn’t help but cringe at the cellphone photos that I had to put on the marketing materials. Come January and being the “go-getter” that I am, I decided to make more work for myself by telling my boss that I had a camera and maybe I could take better photos of the homes. I had never taken photos of a home before, but shit… it HAD to be better than what these agents were coming back with, right? Since I was using my own camera and lens, though, I told them that I should get paid separately to do this. I spoke with an agent that was willing to take me up on the offer and we agreed on a price. I would take photos of his newest listing for $75. I dusted off my Nikon D300 (the camera that had not taken a single photo nearly eight years), charged the battery, took my 18-105mm lens, and took pictures of this place. Zero experience and zero research beforehand. That was my first real estate photography job and it was the beginning of a job that would come to define so much of the next four years of my life. (BTW, the photos were fucking horrible and they weren’t helped by my God awful editing job, either.)

Suffice it to say that I’ve improved a bit since that first shoot, but I hope that this introduction will give you a good idea of where I am coming from. Looking back on this first shoot is, frankly, painful. There is just so much wrong with it that I’m embarrassed to say that I received money in exchange for it. I made sure to save this first shoot, though, because it serves as a constant reminder to me of how this all started and where I came from.

If you are reading this and are interested in getting into real estate photography, there’s a pretty high likelihood that you are already capable of producing better results than what you see here. I know that it’s rather cliché to say that, “If I can do it, you can do it.” but I think that the photos that you see above are evidence that this is quite literally true. If you really want to give it a shot, there’s nothing stopping you. I started off with an 8-year-old camera and a kit lens that isn’t wide enough to be appropriate for real estate photography. And even though looking at those photos makes me want to vomit (and it should probably make you want to vomit, too), you know what? The agent LOVED them. This leads into a topic that I’m going to hit in the next post which is going to cover Gear and Standards.

Anyway, that’s it for tonight. Talk to you guys later in Part 2.


Fuck People, Fuck Their Opinions, and Fuck Their Ideals by Michael Jin

You that saying about opinions being like assholes? It’s true. Everyone has a god damned opinion about everything—myself included. Sometimes, such as in the case of your employer’s opinion of you, these opinions matter. Other times, such as in the case of the opinion of some random passerby you don’t know, they just don’t. Regardless of whether they matter or not, we work so hard to cultivate our self image so that people form positive opinions of us, don’t we? Be it our personal image or business image, managing social perception is a very real thing that we all engage in on some level.

We buy certain clothes, we cut our hair in certain styles, we listen to certain music, we drive certain cars, etc. Businesses conduct focus groups to determine which shade of purple gets the most positive reactions or which programs get aired. The fucked up thing is that it all makes a great deal of sense to manage your image because you never know what kind of situation might arise and there’s no second chance to make a first impression. That random passerby that you flipped off might be the person conducting your job interview later in the day. Some guy you pulled up to and swore at might end up being the waiter at a restaurant that you visit. It’s only natural, then, that we would hedge our bets and try to be the best version of ourselves that we can be at all times—or at very least the most socially acceptable version of ourselves.

I’d like to preface the rest of this by saying that I don’t believe that we ought to be complete assholes to one another. There’s room in this world for civil discourse when it comes to areas of disagreement and whenever practical, I believe that physical conflict is something that should be avoided. That having been said, I do believe that this practice of social image management has led to the repression of something very critical to all of us: our very humanity.

Somewhere along the line, we’ve decided that this ideal social image that we’ve created for ourselves in the process of managing our social images is the way people ought to be rather than understanding that far from our default human nature, it’s merely a facade that we construct as an act of enlightened self-interest. We then denounce those who deviate from this fabricated ideal as crude, rude, crass, unenlightened, or whatever other negative term we can come up with to codify them as lower forms of the human creature. Then we apply social penalties in the form of hiring practices, housing practices, boycotts, etc.

Of course there certainly exists a contingent of people who probably belong in these categories and certainly deserve to be demonized. I’m not going to argue that everyone is somehow good in their own fucked up way. Some people are just horrible human beings and a blight to society. This is not meant to be an apology for murderers, rapists, burglars, or drug dealers (that deserves its own post). This is about people who might swear, make an off-color joke, or hold views that are not popular. It’s about the guy on the football team that likes to sing Taylor Swift songs in the shower or the cheerleader that wants to get a face tattoo. It’s about people being who they are and accepting reality for what it is rather than the idyllic vision of it that we hold in our minds.

You see, we are not these perfectly manicured creatures that we expect ourselves to be. The fact that we so often have to suppress our urges to gain social acceptance means that we are effectively being told that we are not good enough for society as we are. Our anger is not acceptable for society. Our lust is not acceptable for society. Our greed is not acceptable for society. Hell, we have 7 Deadly Sins that are codified that pretty much cover the gamut of our base urges. Whether it’s by parenting, a religious institution, the legal institution, academic institution, or just the confluence of plain old everyday interactions, we are told that the person we desire to be is unacceptable and that we must, instead, desire to be somehow “better” than our real selves. So we create these masks for ourselves and we become chameleons, adjusting out behavior and language to different situations. In the process, we often lose sight of who we are on the inside and, in doing so, lose the ability to empathize with those that choose not to play this game.

How does any of this relate to photography? There are a number of ways, but I suspect that if you think about it, you’ll know them. Photography, like fashion, has its trends that come and go. Photographers, like country club members, have their own manners of interaction. Photography communities, like political parties, so often become echo chambers of people voicing the same ideas, patting each other on the back, and hounding anyone who dares to disagree. As for why I started to think about this issue, I’ll leave you with this.

Recently I began to handle some rudimentary social media posting for a company. A big part of the company identity and branding involves embracing the heritage and spirit of New York City. There wasn’t much going on in terms of prepared content so I decided to put up some photos that I wasn’t really doing anything with to fill any void. I was told that the black and white film photos that I was posting were “too depressing” and that I should remove the hashtag “#thirtyfivefuckingmillimeter” that I had attached to one of the 35mm film photos that I took. Obviously this is a case of paid work so I went ahead and made the requested adjustments, but it really got me thinking….

I am a photographer who captures real moments that exist in front of my eyes. The fact that the vast majority of my photography is some form of street photography means that these are moments that happen in front of not just my eyes, but the eyes of hundreds or thousands of people everyday. I am not a painter, creating imagery on canvas that only exists in my mind. While we can argue to what degree the scenes that I capture depict reality and how they are presented further affect the narrative, if there is a store with its gate down because it went out of business in my photo I think we can all agree that it’s highly likely that it’s a store that’s out of business.

Yes, New York City has many beautiful sights. It has a beautiful skyline, beautiful bridges, beautiful parks, etc. But for every fucking derivative copy-cat photo of the Manhattan Bridge from DUMBO, there are a million photos of graffiti on walls, buildings in disrepair, homeless people on the street, bustling outdoor markets, people waiting for a subway, etc. The real New York City is not the shit that you see in post cards. It’s the fucking Halal stand underneath the 7 Train. It’s the guy walking down a row of cars stopped at a red light asking for spare change. It’s some dumbass kid doing his little hat/pole dance on a moving subway car. It’s people buying fake Prada bags from some shady street vendor with a cardboard sign. It’s a crowded subway platform filled with sweaty people that look miserable after a day of work and just want to get the fuck home. The New York City that most New Yorkers experience is not the well-manicured greenery of Central or Prospect park. It’s not the pinks and purples blanketing the beautiful Manhattan skyline. New York City is people often cramming themselves into dirty century-old apartments, being dwarfed by gigantic gray buildings, being surrounded by blinking lights and tacky advertising, and endless construction sites. For others, it’s living on a residential street not unlike plenty of featureless suburbs with plenty of parking and not an ounce of character to distinguish it as anything close to what comes to mind when people think of the city.

So if my photography in this city is depressing and it’s nothing but a reflection of things that we walk by everyday, maybe the problem isn’t my photography, but the city that I’m photographing. Or maybe, it’s depressing because the reality of our city doesn’t match the glamorous image that most people have of it. To me, New York City is not glamorous and beautiful nor is it dark and depressing. It just is… No, I don’t find East New York to be a particularly pleasant place to walk around, but it’s no less a part of our city than the Upper East Side. The thing is that I’m a lazy person by nature so I just photograph the shit that I see. I can’t be bothered to fabricate something that isn’t there for me. I don’t live in Central Park. I live near Jamaica Avenue. I don’t drive down Madison Avenue. I drive down Queens Boulevard. I don’t visit Prospect Park. My travels take me to Nostrand Avenue. So I’ll take my photos in color, but fuck if I’m going to run around taking pictures of a city that, for me, doesn’t exist.

So fuck people, fuck their opinions, and fuck their ideals… because people are fucking twisted and have lost sense of reality, whether it’s the reality of themselves or the reality of their environment. Be honest with yourself and accept the honesty of others. Maybe when we stop being a species of fake Ken and Barbie dolls, we’ll start being human again.

Apparently a really depressing image. | #thirtyfivefuckingmillimeter  © 2018 Michael Jin. All Rights Reserved.

Apparently a really depressing image. | #thirtyfivefuckingmillimeter

© 2018 Michael Jin. All Rights Reserved.